With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle. A strong app store optimization ...

A federal judge created a path for app makers like Spotify and Patreon to avoid paying Apple hefty commissions. Is this a win for consumers? It’s complicated. By Brian X. Chen Brian X. Chen is The ...

For those of us living in the Apple ecosystem, the App Store is second nature. It's a core part of the Apple experience and the go-to spot for any applications you might want for your device. So I was ...

OpenAI opened app submissions for ChatGPT on December 17, launching an app directory where 800 million weekly users can ...

The emergence of DeepSeek sent some tech stocks tumbling. China-based AI app DeepSeek, which sits atop the app store charts, made its presence widely known Monday by triggering a sharp drop in share ...

For a long time, app marketing has carried an unnecessary air of mystery. Publish, spend, optimise, repeat – and hope the numbers move. Growth has often felt like something that happens  to you rather ...

As part of the iOS 18.4 software update, currently in public beta, Apple is introducing AI-powered summaries of App Store reviews. The new feature will leverage Apple Intelligence, the company’s built ...

Apple has put a planned overhaul of its App Store rules in Texas on hold after a federal judge blocked the state’s new ...