Turning Whatnot streams into steady income takes more than listing items — it’s about harnessing live auction energy, strategic pricing, and smart inventory turnover. Bundling slow sellers, starting ...

E-commerce entrepreneurs are using live selling platforms to grow their businesses. Live selling requires minimal equipment. Many top sellers got started with their phones. The key to retaining ...

Val Zapata turned her sneaker-collecting hobby into a seven-figure business. She scaled her business by leveraging the live-selling platform Whatnot. Zapata predicts a live-selling boom in the US and ...

Live selling enables entrepreneurs to earn six-figure sales with minimal startup costs. Success in live selling relies on building community and engaging viewers during livestreams. Extroverted ...

Grant LaFontaine was the first person to host a live-shopping stream on Whatnot. He sold $5,000 worth of products in the space of two hours. “And I’m not a particularly entertaining character,” says ...

Whatnot’s 2026 State of Live Selling Report reveals that nearly nine in ten sellers across platforms see stronger sales from live selling than traditional e-commerce, with more than half now earning ...

Whatnot, the livestream marketplace platform for trading card collectors and sneakerheads alike, is offering a bit of positive news at a time when the overall livestream shopping industry is failing ...