Annie Hoffman, a media trainer specializing in women's sports, spoke with AB to break down common misconceptions in women's ...

The Professional Women’s Hockey League (PWHL) will benefit from increased exposure in the US during its third season after ...

The engagement of pop superstar Taylor Swift and Kansas City Chiefs tight end Travis Kelce has created a seismic shift in the way teams think about their fan bases. “We used to be about a 50-50 ratio, ...

From billion-dollar team owners to top investors and media power players, these 25 women are reshaping the global sports economy and changing who controls the game. his year, women’s sports reached an ...

For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...

An unexpected side effect followed for the next nearly five decades. As Indiana Sports Corp. hired women for top roles, ...

THAT’S COMING UP. WELL, KANSAS CITY WELCOMES THE WORLD CUP TO TOWN NEXT SUMMER, AND SOME LOCAL BUSINESSES ARE LOOKING TO CASH IN ON THE CROWDS. KMBC NINE JAMIE WEISS TAKES US TO THE DUB. THE FIRST ...

Exposure Skate!? That's huge! The 14th Annual Exposure went down in late-October, and once again proved why it remains the ...

At the heart of this progress is ASMITA (Achieving Sports Milestones by Inspiring Women Through Action), which since its ...

Women’s sport isn’t a trend. It’s a long-overdue recognition of women’s performance, influence and impact in sports. Women’s sport has entered a breakout era: investment is rising, viewership is ...