Women’s sports are finally getting the attention they’ve long deserved. But visibility alone does not equal sustainability.

Annie Hoffman, a media trainer specializing in women's sports, spoke with AB to break down common misconceptions in women's ...

The engagement of pop superstar Taylor Swift and Kansas City Chiefs tight end Travis Kelce has created a seismic shift in the way teams think about their fan bases. “We used to be about a 50-50 ratio, ...

For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...

THAT’S COMING UP. WELL, KANSAS CITY WELCOMES THE WORLD CUP TO TOWN NEXT SUMMER, AND SOME LOCAL BUSINESSES ARE LOOKING TO CASH IN ON THE CROWDS. KMBC NINE JAMIE WEISS TAKES US TO THE DUB. THE FIRST ...

Exposure Skate!? That's huge! The 14th Annual Exposure went down in late-October, and once again proved why it remains the ...

During September’s U.S. Open tennis tournament, ESPN cut away from a marquee match between two-time champion Naomi Osaka and the 2023 title-holder Coco Gauff to air an ad for other sports coverage on ...

Women’s sport isn’t a trend. It’s a long-overdue recognition of women’s performance, influence and impact in sports. Women’s sport has entered a breakout era: investment is rising, viewership is ...

FIRST ON FOX: The legal team representing defendants in a forthcoming Supreme Court case to protect women's sports has responded after the transgender plaintiff asked the court to drop the case. The ...

With two executive orders related to school sports, President Donald Trump recently tried to settle the growing legal conflict over the right of transgender students to participate in school sports.