Researchers from Kedge Business School, University College Dublin, University of Bath, and University of Texas at Austin published a new Journal of Marketing article that examines how the ...

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing ...

Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research. The ...

Silverback Digital Marketing has announced a continued focus on refining its social media marketing practices, reflecting ...

Yue Pan (Ph.D., University of Georgia) is a professor of marketing at the University of Dayton. She has published articles in journals including Journal of Retailing, Psychology & Marketing, Journal ...

In recent years channel research has focused on the importance of developing and maintaining long term relationships. The purpose of this paper is to investigate the effects of the suppliers' use of ...

Digital marketing and its corresponding metrics of success and ROI are evolving at break-neck speed. Over the last few years (and especially due to COVID), the transformation to digital has ...