Discover how women’s sports are transforming India's culture, boosting brand strategies, and creating a digital ecosystem in LS Digital's latest report on women's sports marketing.

Bisleri was unveiled as the beverage sponsor, with the three adding to the league’s existing cohort of commercial partners, ...

Here's everything you need to know about the 2025 Hoopfest Women's Challenge, including TV channel and streaming options for ...

An unexpected side effect followed for the next nearly five decades. As Indiana Sports Corp. hired women for top roles, ...

The resounding cheers from the Women’s Cricket World Cup final, marked more than just a sporting triumph; they heralded the breaking of a commercial barrier that had persisted for over five decades.

In keeping with its long tradition of supporting and promoting sporting talent — with its players regularly representing ...

TV and Radio presenter Colin Murray hosted the star-studded event, and there were victories for cricket: KP Snacks and The ...

It wasn’t just India that lifted the trophy at the Women’s World Cup finale, it was the entire game. The showdown between India and South Africa wasn’t only a sporting spectacle but a statement. As ...

While brand value of some stars has doubled after Indian women’s teams’ maiden World Cup win, sustaining interest will be important Mumbai: ‘Nothing succeeds like success’ is a saying that rings true ...

As women’s soccer grows rapidly, sportsbooks face data gaps, shifting audiences, and untapped potential in a transforming ...

Bueckers starred alongside pro golfer Bryson DeChambeau, NFL wide receiver CeeDee Lamb and NBA veteran Draymond Green in a Dick's Sporting Goods commercial released Wednesday, in which Santa Claus ...