MMS’s Jad Saab explains how CTV is restoring shared viewing in MENA and offering brands more opportunities to be part of it.

PHD’s Amit Patel explores how agentic AI unlocks exponential human creative value by combining machine intelligence with ...

"We wanted brand ambassadors who represent the DAMAC brand ethos of luxury and craftsmanship and reach out to people across ...

Seedtag’s Sherry Mansour explains how neuro-contextual AI is redefining relevance, bringing human emotions back to ...

The multi-platform series meets CNN’s audiences where they are. On social platforms, viewers will encounter short-form video ...

Using Uber’s newly launched Journey Ads, the Equiti campaign establishes sustained presence during moments of peak rider ...

Pep Guardiola, the UEFA Champions League-winning Manchester City football manager, takes centre stage in a multi-channel, ...

ADNOC unveiled The Race Within, highlighting the UAE’s spirit of performance, ambition and national pride at F1 championship ...

Out of its new hub, Monks provides clients in the region and beyond with talent and AI-powered scalable and flexible content ...

Arkub Interactive's Sergieh how AI has enabled XR to read user behaviour in real-time, create content faster, and personalise ...

Read the strategy, rollout and results of the Maison El Nabil rebrand campaign by Azerion, Hypermedia, W Group Holding and ...

Shangri-La Group's Katerina Dixon explains why the brand goes beyond hosting festive moments to hosting stories, memories and ...