Ladder - Life Insurance So Good You Might Wish You Didn't Have It
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Ladder - Life Insurance So Good You Might Wish You Didn't Have It
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Ladder - Life Insurance So Good You Might Wish You Didn't Have It
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Ladder Financial TV Spot, 'Life Insurance So Good You Might Wish You Didn't Have It'
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Ladder Financial TV Spot, 'Life Insurance So Good You Might Wis…
Oct 13, 2021
iSpot.tv
Ladder’s life insurance campaign has been turning heads for its bold use of dark comedy. Instead of the usual safe, family-first messaging, the brand leaned into a cheeky tagline—“Life Insurance So Good You Might Wish You Didn’t Have It.” The ads feature a dad narrowly escaping over-the-top “accidents” staged by his own family, playing on a real insight: nearly half of couples with life insurance admit to joking about the financial incentive behind it. Directed by Casey Storm—best known for his
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